I work where gtm

and ai collide.

I started in growth at fast-moving startups, the kind where the playbook gets written on the fly. Content calendars. Cold sequences. Lead-scoring spreadsheets. Lifecycle emails. The boring middle of the funnel that nobody talks about on LinkedIn but that quietly decides whether a company makes it.

I learned what worked. I learned what was theatre. I shipped a lot of both.

Then ai stopped being a chatbot demo and started being a stack. A multi-agent pipeline can now research, draft, edit, and ship 50+ posts a month in your voice. A signal-based outbound system can find, enrich, and personalise outreach to the next 100 prospects while you sleep. A middle-of-funnel automation can score, segment, and nurture every lead without you opening a spreadsheet.

So I rebuilt my whole stack around it. Now I help founders and growth teams do the same, without burning a year figuring it out.